SEVENFRIDAY - M-SERIEAutomatic NEW
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SEVENFRIDAY celebrates its 2nd anniversary by launching 2 new machines: M1, inspired by power suppliers engines like turbines and M2 that recalls old power measuring tools as ammeters.
M1
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Nearly all of the world’s power that is supplied to a major grid is produced by turbines, basis of modern engineering and therefore highly inspiring.
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Energy and time are both fluid, you cannot contain them for long, you can barely measure them. Watches and power measurement tools, obviously linked together.
“The details are not the details, they make the design.” Charles Eames
M2
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Augmented to shelter the internal new pyramidal construction, the case also houses a brand new dial made of 6 layers, 10 applied parts, 3 customized discs (hour, minute, second) and an automatic Miyota movement 8215 with 45 hours reserve.
Furthermore, the M2 is enhanced with an additional decorative stainless steel plate on the side (3H).
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Available on our website/webshop www.sevenfriday.com as well as in selected retail stores from June 2014.
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